{"id":11469,"date":"2022-10-04T15:11:45","date_gmt":"2022-10-04T13:11:45","guid":{"rendered":"https:\/\/www.t-shirt.it\/storia\/"},"modified":"2023-05-11T15:51:49","modified_gmt":"2023-05-11T13:51:49","slug":"story","status":"publish","type":"page","link":"https:\/\/www.t-shirt.it\/en\/story\/","title":{"rendered":"Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11469\" class=\"elementor elementor-11469 elementor-8823\">\n\t\t\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-33b0dec elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"33b0dec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/youtu.be\\\/k-9-l30xgRA&quot;,&quot;background_video_start&quot;:7}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4a4a07\" data-id=\"f4a4a07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd534fe elementor-widget elementor-widget-heading\" data-id=\"bd534fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xxl\">How T-SHIRT \ncame about<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e8805 text-center color-scheme-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b8e8805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take 11 illustrators and ask them to trasnfer theirs styles to a designer t-shirt collection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af0efd3 elementor-widget elementor-widget-wd_button\" data-id=\"af0efd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-button-wrapper text-center\" >\n\t\t\t<a class=\"btn btn-style-bordered btn-shape-rectangle btn-size-default btn-color-white btn-icon-pos-right\"  href=\"https:\/\/youtu.be\/k-9-l30xgRA\" target=\"_blank\">\n\t\t\t\t<span class=\"wd-btn-text\" data-elementor-setting-key=\"text\">\n\t\t\t\t\tGOT OVIDEO\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-002cf1b elementor-widget elementor-widget-image\" data-id=\"002cf1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"48\" height=\"25\" src=\"https:\/\/www.t-shirt.it\/wp-content\/uploads\/2022\/10\/arrow-down.png\" class=\"attachment-full size-full wp-image-11074\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-15a0fa7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"15a0fa7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-365aeda\" data-id=\"365aeda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cf0b20 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"3cf0b20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"highlight-secondary\">idea<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b7679 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"32b7679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ready-to-wear illustrations for designer t-shirts<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-586815e color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"586815e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of all art forms,\u00a0<strong>illustration<\/strong>\u00a0is undoubtedly the most in vogue.<br \/>Although based on the pictorial tradition of the past it\u00a0<strong>is spreading to many expressions of contemporary culture<\/strong>: publishing of course, but also the web, advertising and gaming. Even interior design.<br \/>And clothing?<br \/>Well yes, of course: we also find it in clothing, especially T-shirts. But no one has ever offered something that combines the exclusivity of drawings with quality print and fabrics.<br \/>And then we wondered: why not open\u00a0<strong>an online shop selling designer t-shirts<\/strong>? So we did.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0e3525\" data-id=\"b0e3525\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483d504 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"483d504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"highlight-secondary\">Passion<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab9498 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"2ab9498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Italian style never goes out of fashion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9369a color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"3f9369a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>T-SHIRT.IT was born of the meeting of two passions<\/strong>: the\u00a0<a href=\"http:\/\/www.graffiti.it\/\" target=\"_blank\" rel=\"noopener\"><b>GRAFFITI<\/b><\/a>\u00a0agency\u2019s passion for the web and the\u00a0<a href=\"http:\/\/www.illustrifestival.org\/\" target=\"_blank\" rel=\"noopener\"><b>ILLUSTRI<\/b><\/a>\u00a0association\u2019s love of the art of design.<\/p><p><strong>A spark was ignited between us\u00a0<\/strong>a few years ago\u00a0<strong>at the Illustri Festival in Vicenza<\/strong>, when we literally fell in love with the works of some of the best Italian illustrators.<br \/>We were drawn together by a love of design and typographic art, which we have now decided to promote through a space that is more than a simple e-shop; T-SHIRT.IT is the\u00a0<strong>Italian e-shop<\/strong>\u00a0par excellence\u00a0<strong>dedicated to the best illustrated t-shirts<\/strong>. True cult objects, all\u00a0<strong>Made in Italy<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-d2df340 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"d2df340\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-585db2c\" data-id=\"585db2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac4a239 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"ac4a239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DISTINCTIVE FEATURES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf8aee color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"ddf8aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"banner text-blu margin-bottom-l\">10\u00a0<strong>illustrators,<\/strong><br \/>10\u00a0<strong>stories<\/strong>\u00a0to discover<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5934383 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"5934383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They are the most sought-after, the most published, the winners of the most awards.<br \/>Their works are exhibited in some of Italy\u2019s major galleries but also abroad, where\u00a0<strong>they work with\u00a0<\/strong>prestigious magazines, publishers, museums, foundations and big international brands.<\/p><p>All of the illustrators invited to design our T-shirts have transferred their human and artistic journeys to fabric. This is why T-SHIRT.IT is not a store like any other, but an opportunity\u00a0<strong>to discover the world of Italian illustration through the stories of its leading lights<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-831f402\" data-id=\"831f402\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-af6059b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af6059b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a2ceb7c\" data-id=\"a2ceb7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f33a927 elementor-widget elementor-widget-image\" data-id=\"f33a927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"417\" height=\"440\" src=\"https:\/\/www.t-shirt.it\/wp-content\/uploads\/2022\/10\/animazione-tshirt.gif\" class=\"attachment-full size-full wp-image-11058\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c336c86\" data-id=\"c336c86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1acb7ef color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"1acb7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>QUALITY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2219367 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"2219367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A white T-shirt is a wasted opportunity<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67101f color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"b67101f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>That\u2019s how the simplest garment in the wardrobe became the perfect palette for the illustrators of T-SHIRT.IT.<\/p><p>To allow the artists free rein, we used our agency\u2019s know-how to select the finest fabrics and opted for a print process that would do justice to their illustrations.<\/p><p>Hence we chose screen-printing, which, unlike hot stamping or digital printing, yields sharper images and brilliant and dense colours even on dark fabrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-137faec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"137faec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb34f80\" data-id=\"cb34f80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-993e9cf color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"993e9cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"highlight-secondary\">YOUR STYLE<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ecd97 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"65ecd97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhy admire a work of art when you can wear it?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71b818b\" data-id=\"71b818b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb4e08 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"6cb4e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fresh out of the most important international exhibitions,\u00a0<strong>the best of Italian illustration comes straight to your wardrobe<\/strong>.<\/p><p>Choose the illustrator who best represents your style and wear it: it can be\u00a0<strong>humorous<\/strong>,\u00a0<strong>minimalist<\/strong>,\u00a0<strong>poetic\u00a0<\/strong>or\u00a0<strong>more introspective<\/strong>; it can range from\u00a0<strong>figurative<\/strong>\u00a0to\u00a0<strong>abstract<\/strong>. It can be inspired by\u00a0<strong>pop<\/strong>\u00a0culture,\u00a0<strong>vintage<\/strong>\u00a0art, with\u00a0<strong>freehand<\/strong>\u00a0or\u00a0<strong>vector-style<\/strong>\u00a0illustrations.<\/p><p>Each T-shirt on T-SHIRT.IT is the result of a personal and therefore original journey.\u00a0Original like you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How T-SHIRT came about Take 11 illustrators and ask them to trasnfer theirs styles to a designer t-shirt collection. GOT<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-11469","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Story - T-Shirt.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.t-shirt.it\/en\/story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Story - T-Shirt.it\" \/>\n<meta property=\"og:description\" content=\"How T-SHIRT came about Take 11 illustrators and ask them to trasnfer theirs styles to a designer t-shirt collection. 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